Alphabet (Google)
Analysis summary
moralscore.orgGoogle/Alphabet domine la publicité digitale et l'IA, mais fait face à des critiques majeures sur la fiscalité (optimisation agressive en Europe), la vie privée (surveillance des conversations via l'assistant vocal), et les conditions de travail dans ses usines de fabrication de smartphones Pixel. L'entreprise a également été critiquée pour ses contributions à des organismes climato-sceptiques, en contradiction avec ses engagements environnementaux.
Risk level
Several dimensions are poor. Risk of fines, scandal or boycott is elevated. Caution advised.
Detailed risk analysis
Long red bar = high risk on this dimension. Short green bar = solid dimension.
Environmental impact: CO₂ emissions, waste management, water use, climate commitments.
Tax and societal contribution: paying taxes where revenues are generated, philanthropy, local commitments.
Governance: executive pay, board independence, financial transparency, shareholding structure.
Responsible innovation: R&D, beneficial new uses, positive disruption in its market.
Working conditions: fair pay, workplace safety, social dialogue, turnover, wellbeing.
Technology impact: automation, surveillance, digital dependency, ethical AI practices.
Partner fairness: supplier treatment, payment terms, negotiating power, subcontracting practices.
Personal data: collection, storage, customer data use, GDPR compliance, security breaches.
Product/service quality: reliability, user safety, customer satisfaction, recall management.
Price competitiveness: affordability for consumers, pricing practices, cost transparency.
Score computed from the 10 dimensions above (weighted average). Source: CSR reports, court decisions, business press and salary surveys.
Financial data
Source: Yahoo Finance
Updated 18/03/2026, 14:40
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